Okay, so I record an MP3 for the Daily Photo Tips With Chris podcast using VR+ (my favorite voice recording app on the iPhone) and send it off via email to Posterous. I've done that for a long time and it has never failed me.

Normally what happens is that Posterous picks up the email, extracts the MP3, hosts it, adds it to the according blog and then my dptwc site picks it up from the RSS feed that Posterous automatically generates for me.

When I posted the last entry, it came up without the MP3 link in the RSS. On closer inspection I found that the entry on the Posterous site was not hosted by Posterous but by some third party and that Posterous didn't include the MP3 link.

My first assumption was that Posterous had changed their process without telling anyone, and I got quite frustrated to find out that the very service that I had built an entire podcast on was now broken for me.

Had I been aware of how wrong I was, I wouldn't have gone out on Buzz and Twitter and on this blog entry to talk about it.

AvirajPosterous was quick to react on Twitter and forward it to their dev team and I thank him for this, because it saved me a lot of embarrassment in the long run.

Turns out it was my own fault all along. The VR+ recording app can send out MP3s vie email, which is why I love it so much. One feature I never used was to send the MP3 as a link, in which case they upload it to their own VR+ servers and then send the link via email. I had accidentally enabled that feature and by doing that I broke the entire process.

All I can offer are my sincere apologies to Posterous, I should have done a much more thorough root cause analysis before I went out and made so much noise about this. I like the service that Posterous offers a lot, it enables me to do so much and I'm happy that they are around.

Note to self: Social media are a great way to generate buzz about things and the companies who get it and react fast are going to be the winners in the long run. Social media are also dangerous when it comes to spreading false information. Always (ALWAYS!) make sure you check and doublecheck the facts before you complain in public or it can backfire.